Sales Page Secrets - Basic

Learn to write amazing sales page copy using Copy Blocks and watch your sales pages practically write themselves!

Learn to write amazing sales page copy using the Copy Blocks Method and watch your sales pages practically write themselves!

Are you dreading sitting down to try and write sales copy for your next product?

Writing sales copy brings up so many fears. What if your copy sucks? What if no one buys?

What if you fail completely?

You want to sell your product or service and help support your family, but the actual selling is unnatural to you. You've tried to write sales copy before, but it hasn't connected and you don't know why.

Learning how to write copy that converts and yet still stays true to your voice and values is hard. What if you could write copy following a proven template? A template that works no matter what type of product you sell?

Creating sales pages is all about following a formula. Of course, you need to use your own voice and language that connects with your customers, but the format itself, pure formula.

So, how do you learn this formula?



The step by step sales page tutorial that will show you how to use the Copy Blocks Method to create amazing sales page.

In Sales Page Secrets, I'll show you how to write using Copy Blocks. These bite-sized chunks of copy each have a purpose and will allow you to focus on one thing at a time.

After you've written your copy blocks then you'll plug them into one of three included Sales Page Templates. These templates allow you to drop your copy in an order that makes sense and takes customers on a journey towards purchase.

I used to dread making sales pages, even though I had products that I never have launched because the sales page never sounded or looked Iike I wanted. Emma takes a the task of designing, writing, and implementing sales pages from not knowing where to start to having a page which resonates with my audience and I know will get results!

- Elizabeth Gilliland, Home Anchor Following Seas

Emma has an amazing talent for copywriting and creating sales pages. With her help, you feel like you can do this even if you've struggled before. I'm so glad I have this material to use over and over again.

- Karen Bemmes, Moving Toward Better

You're not a used car salesman...

How will it feel to leave behind that icky, used car salesman feeling you get when you try to be "salesy"? And instead, replace it with the clear-headed knowledge that you are helping people by offering them your product in an honest way?

Imagine looking forward to writing your next sales page and feeling confident that you can write a page that attracts the perfect customers and encourages them to buy.

This course isn't about becoming something you're not. It's not about learning how to push harder, or fill your page with "BUY! BUY! BUY!"

Sales Page Secrets is about learning what kind of copy is important to include on your page and in what order it should go. If you've found yourself with text but no idea what should go first or a beautiful page filled with fluff, this course is for you.

Are you making these sales page mistakes?

  • Boring headlines? Use one of the seven headline formulas, or the eight headline formats included in Sales Page Secrets to write amazing headlines.
  • No Testimonials? Learn how to ask for testimonials, even if your product is brand new.
  • Customer transformation? Learn how to highlight the transformation of your product in a variety of ways.
  • Focus on Features? Learn the difference between features and benefits and how to use them to your advantage.
  • Not hitting the pain points? Learn how to get inside of your customers head and speak their language.

Learn how to fix all of these mistakes and many more inside Sales Page Secrets!


I had so many ah-ha moments when I went through Sales Page Secrets. I ended up printing several copies of the workbook and using it to get clarity for my overall blog and also for my individual products. As I was going through it, I even came up with ideas for new products! I love how I can use Sales Page Secrets to update my current products (and sales pages) so that they're more in line with my customers' needs, and I can't wait to use it to create even more products!

- Alison Lange, Organized Motherhood

What's included in Sales Page Secrets?

PLUS, some amazing bonuses!

  • 12 Sales Page Mistakes and How to Fix Them Cheat Sheet ($12 value)
  • Downloadable Launch Planner - start to finish planning of your next launch ($49 value)
  • Private Facebook Community with weekly sales page audit videos and personal feedback ($149 value)


Prior to this course, I had tried to read books on how to write good copy and make a solid sales page and always walked away confused and frustrated. Not anymore! Emma makes copy and good sales pages approachable- and even enjoyable. The system she teaches is easy to understand and implement on your own. I can’t wait to apply everything I’ve learned to all of my sales pages. Thank you, Emma!!

- Chrissie Riese,

Frequently Asked Questions

When does the course start and finish?
The course starts as soon a you purchase. You'll have access for life to all the modules, plus any updates!
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Can I get personal feedback on my copy?
I will be selecting one sales page a week to do a video audit on. You will be able to apply to be the featured sales page in that video. I'll also be available in the Facebook Group to answer questions and give feedback.
What else do I need to complete this course?
This course will show you how to write the copy for a sales page. You'll need something to sell, such as a product or service, and a page builder. If you don't have a current page builder, there are free versions of both Elementor and Brizy.
Isn't using a template cheating?
No! You are using your words and selling your product. I'm just teaching you the best way to put those words together to increase your sales.

Your Instructor

Emma Bates
Emma Bates

I am lucky enough to be mother to three awesome children, ages 9, 7 and 3. I am crazy enough to try and run an online business or two. I have started five businesses in the last 10 years. Some of them were very successful (I even sold one!) and others were total failures.

Last year I finally got sick of being afraid to write copy. I hired a copywriting coach and worked hard for three months until one day it just clicked. Suddenly, it all made sense!

I've been offering my services as a Copywriter since then and have been getting some great results for my clients.

Copy is simple once you "get it" and I want to help more people to stop being afraid to sell and start making more money with their products.

All the lessons I've learned on how to make things happen in your life and business I am now sharing in Sales Page Secrets.

For years, I have struggled with sales pages. I wrote long sales pages for everything, including products less than $20. I feel like I've never been able to find the right words to connect with my audience. Emma has been so patient and helpful with me so I could find just the right wordings that will resonate with my audience. I'm still finishing up, but my next sales page is going to be so much better, thanks to her easy-to-follow templates that allow you to see things at a glance. I can't wait for my next launch!

- Tammy Whitten, Women Managing Stress